{"id":7135,"date":"2023-03-26T07:12:33","date_gmt":"2023-03-26T11:12:33","guid":{"rendered":"https:\/\/www.furkancat.com\/project\/rummel-ag\/"},"modified":"2025-03-19T02:55:32","modified_gmt":"2025-03-19T06:55:32","slug":"rummel-ag","status":"publish","type":"portfolio_item","link":"https:\/\/www.furkancat.com\/tr\/project\/rummel-ag\/","title":{"rendered":"Rummel AG"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"380\" height=\"180\" src=\"https:\/\/www.furkancat.com\/wp-content\/uploads\/2023\/03\/rummel-ag-91ac7.gif\" alt=\"\" class=\"wp-image-6104\"\/><figcaption class=\"wp-element-caption\">Basit. Daha h\u0131zl\u0131. Yap\u0131ld\u0131.<\/figcaption><\/figure>\n<p>Hukuk ve haciz firmalar\u0131 i\u00e7in dijital belge y\u00f6netimi yaz\u0131l\u0131m\u0131 konusunda uzmanla\u015fm\u0131\u015f bir yaz\u0131l\u0131m geli\u015ftirme \u015firketi olan Rummel AG&#8217;nin De\u011fi\u015fim M\u00fcd\u00fcr\u00fc olarak, bilimsel pazar ara\u015ft\u0131rmas\u0131 yapmaktan ve i\u015f geni\u015flemesini te\u015fvik etmek i\u00e7in pazarlama stratejileri geli\u015ftirmekten sorumluydum. Bu s\u00fcre\u00e7te kulland\u0131\u011f\u0131m en \u00f6nemli ara\u00e7lardan biri psikolojik pazar ara\u015ft\u0131rmas\u0131yd\u0131.<\/p>\n<p>Psikolojik pazar ara\u015ft\u0131rmas\u0131 sadece t\u00fcketicilerin karar verme s\u00fcre\u00e7lerini daha iyi anlamama yard\u0131mc\u0131 olmakla kalmad\u0131, ayn\u0131 zamanda \u015firketin i\u00e7 ve d\u0131\u015f analizini yapmam\u0131 da sa\u011flad\u0131. Derinlemesine g\u00f6r\u00fc\u015fmelerden yararlanarak, hem \u00e7al\u0131\u015fanlar\u0131 hem de m\u00fc\u015fterileri etkileyen altta yatan psikolojik ve duygusal fakt\u00f6rleri tespit edebildim.<\/p>\n<p>Bu ara\u015ft\u0131rma sayesinde, kurum k\u00fclt\u00fcr\u00fcn\u00fc hem \u00e7al\u0131\u015fanlarla hem de m\u00fc\u015fterilerle ileti\u015fimi geli\u015ftirecek \u00f6l\u00e7\u00fcde uyarlayabildik. Bu, mesajlar\u0131m\u0131z\u0131 ve markam\u0131z\u0131 hedef kitlemizde daha g\u00fc\u00e7l\u00fc bir yank\u0131 uyand\u0131racak ve daha g\u00fc\u00e7l\u00fc bir pazar konumu olu\u015fturacak \u015fekilde uyarlamam\u0131za yard\u0131mc\u0131 oldu. Bu ara\u015ft\u0131rmadan elde edilen i\u00e7g\u00f6r\u00fcler, yeni \u00fcr\u00fcn ve hizmet f\u0131rsatlar\u0131n\u0131 belirlememize ve geli\u015ftirilen pazarlama stratejilerinden m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 daha iyi kar\u015f\u0131layan ve i\u015fi yeni alanlara geni\u015fleten yeni da\u011f\u0131t\u0131m ve sat\u0131\u015f kanallar\u0131 t\u00fcretmemize de yard\u0131mc\u0131 oldu.<\/p>\n<p>Genel olarak, psikolojik pazar ara\u015ft\u0131rmas\u0131 ile i\u00e7 ve d\u0131\u015f analizin birle\u015fimi, etkili pazarlama stratejileri geli\u015ftirmemize, Rummel&#8217;in marka imaj\u0131n\u0131 g\u00fc\u00e7lendirmemize, pazardaki konumunu iyile\u015ftirmemize ve m\u00fc\u015fterilerine daha iyi hizmet vermemize olanak sa\u011flad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hukuk ve haciz firmalar\u0131 i\u00e7in dijital belge y\u00f6netimi yaz\u0131l\u0131m\u0131 konusunda uzmanla\u015fm\u0131\u015f bir yaz\u0131l\u0131m geli\u015ftirme \u015firketi olan Rummel AG&#8217;nin De\u011fi\u015fim M\u00fcd\u00fcr\u00fc olarak, bilimsel pazar ara\u015ft\u0131rmas\u0131 yapmaktan ve i\u015f geni\u015flemesini te\u015fvik etmek i\u00e7in pazarlama stratejileri geli\u015ftirmekten sorumluydum. Bu s\u00fcre\u00e7te kulland\u0131\u011f\u0131m en \u00f6nemli ara\u00e7lardan biri psikolojik pazar ara\u015ft\u0131rmas\u0131yd\u0131. Psikolojik pazar ara\u015ft\u0131rmas\u0131 sadece t\u00fcketicilerin karar verme s\u00fcre\u00e7lerini daha iyi anlamama yard\u0131mc\u0131 olmakla kalmad\u0131, ayn\u0131 zamanda \u015firketin i\u00e7 ve d\u0131\u015f analizini yapmam\u0131 da sa\u011flad\u0131. Derinlemesine g\u00f6r\u00fc\u015fmelerden yararlanarak, hem \u00e7al\u0131\u015fanlar\u0131 hem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6968,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio":[70,71,73,74],"class_list":["post-7135","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-pazarlama-danismanligi","portfolio-markalasma","portfolio-web-tasarim","portfolio-urun"],"_links":{"self":[{"href":"https:\/\/www.furkancat.com\/tr\/wp-json\/wp\/v2\/portfolio_item\/7135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.furkancat.com\/tr\/wp-json\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/www.furkancat.com\/tr\/wp-json\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/www.furkancat.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.furkancat.com\/tr\/wp-json\/wp\/v2\/comments?post=7135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.furkancat.com\/tr\/wp-json\/wp\/v2\/media\/6968"}],"wp:attachment":[{"href":"https:\/\/www.furkancat.com\/tr\/wp-json\/wp\/v2\/media?parent=7135"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/www.furkancat.com\/tr\/wp-json\/wp\/v2\/portfolio?post=7135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}